Social media has become increasingly business-critical
The world of social media has changed considerably over the past few years. Just under a decade ago, social media was seen as a bit of a fun way of sharing your holiday snaps with your family or a picture of a Starbucks coffee with a friend.
This has since changed dramatically. Social media has become increasingly business-critical with freelancers, therapists, and wellness professionals using their social media accounts as an extension of their website – or even as the primary face of their business. That gives potential clients a vivid insight into your practice and what you are about.
How do you grow your social media presence?
The good old-fashioned method of handing out a business card can still work, but if Covid has taught us anything, it’s that we now live in a world in which we need to become more dependent on our digital persona.
Evoke the same reassuring feelings to a client if you met them in real life
Take a potential young client who is suffering from severe anxiety. As you can imagine – the idea of speaking to someone in person could be a crippling experience for them. They may be more likely to want to speak to you online within the safety and comfort of their own home. Your online persona still needs to evoke the same reassuring feelings to a client if you met them in real life; that you are a friendly, trustworthy person who can help them with their problems.
That’s why now more than ever, a strong social presence is important to connect with your current and prospective clients to create dialogue that leads towards booking an online or in-person session with you. Here are some of our top tips to create a spark in your social feed and with your ideal audience:
1. Consistency helps you get noticed
Back in the good old days of early Instagram, you’d be able to put up a post at a particular time and it’d be an instant success. Nowadays that’s simply not the case – Instagram now rewards consistency above all else, meaning if you post on the same day every week for a few months, the algorithm recognises your effort and should place your content higher up on people’s feeds. However, this can’t just be any old picture of this morning’s coffee, your ideal post needs to convey value and is a great opportunity to showcase your expertise as a therapist, which leads into…
2. Make your social feed a wealth of knowledge
Currently, social media is a way of showing small snippets of your life, good and bad. This can be similar for you as a Therapist – potential clients can land on your social media and instantly get an understanding of you as a person and how you can help them. This is why a lot of therapists now share some helpful techniques for dealing with mental health. For example, Natalie posted this about the stress response, which also has an autumnal theme which is very current: https://www.instagram.com/p/CVu6v63s5ne
3. Keep your audience interested
Using what you’ve learned above, you should begin to see an increase in followers and hopefully an increase in people getting in touch with you. There’s not a one-size-fits-all approach you can take to social media, some things will work better than others. By consistently supplying valuable knowledge, you will start to see which direction you need to travel in to enact positive changes in your social media presence.
How to make your social images look great on social media platforms
We’ve collated a bunch of easy-to-use social media templates, where you can save out your social images in all shapes and sizes for different social channels.
These Canva templates are FREE to download and customise. Click & download them below!