Building your reputation online and increasing the number of eyes that see you and your services can be a slow grind. It can take months even years to build a solid foundation. A foundation in which you’ll always get a good number of visitors to your profiles, your website, or your directory listings.

I know the biggest questions that continually get asked by therapists are questions like;

  • Where are my next clients going to come from?
  • How do I ensure I have a regular stream of enquiries about my services?
  • What’s the fastest way I get more visitors to my website?
  • How do I squeeze in all of this extra work outside of my sessions, admin, and life?

Unfortunately, there isn’t an overarching response that answers all of those questions – but I can guarantee if you do the little things right online, it will be easier to understand what to do to answer them. Your name will appear in more searches, your business will build its reputation. You will see progression, more clicks, and more impressions.

Take this blog post as an action point to start doing the right things now to ensure in 6 months’ time your actions will turn into data and metrics that matter.

To summarise the long post I’m about to write, here are 5 points to take away today.

The number one factor for ranking on Google is content

Content equates to your words, your written thoughts, and how well it benefits those that are reading them. The more useful the content, the better your ranking will be.


Collaboration and community is key

A problem shared is a problem halved right? Your colleagues and peers are your best allies online. Promote and push your peers. Found a useful topic to write about? A new development in Mental Health? Share, share, share.

You are your business, you are the best tool to advertise your services

Most therapists, coaches, counsellors, yoga practitioners or physiotherapists are self-employed and on this journey alone. Your words, skills and services actively help the public feel better, think better and be better. Your personality is your greatest asset, the more you showcase it online the more people will resonate and trust you.

Social media is the easiest means for people to find you

Think of social media as a medium to easily increase your engagement and connect with your audience on a personal level. Instant access to your target demographic, instant access to showcase how you can provide your coaching, your best meditation techniques or even that type of therapy that will help them sleep better at night.

A website is the best way to summarise your therapy business

As people we are complex individuals, we are hard to explain and even harder to understand. Your business is equally as difficult to summarise and explain. A good website, that’s intuitively designed can help easy digest your skills and services and could be the difference between someone getting in touch, or leaving confused.

Now that I’ve listed the above out, I’ll go into some good practices that will help to build that great foundation we talked about earlier. I know some of you reading this will be busy so please come back and action each when you can – they will make a difference.

Create that blog post that you know you need to do

Last week alone we generated 458 visitors to our blog post entitled 8 Engaging social media content ideas for therapists and counsellors.

That’s 458 people that are on our website, and could potentially be interested in our website and design services. Google really values well-curated content that is helpful, well written, and provides clear helpful steps to visitors. It’ll help rank you higher and higher with every single post.

Especially in the health and wellbeing sector, each word you write holds value and is considered helpful. Prospective clients spend hours on the internet trying to find answers to their problems, and if you can present solutions whilst also showcasing your availability it’s a win-win situation

Make sure your article hits on these key points

  • Is around 1000 to 1500 words
  • Make sure your keyword is in the URL title. ‘Wellbeing tips for depression, ‘5 beautiful mindful walks in Manchester’
  • Includes reference to get in touch at the end
  • Write in a conversational style and put your reader first

Say yes to opportunities and ask to be included.

Whether you are a yoga specialist or a newly qualified physiotherapist – the beautiful thing about the therapy industry is the living, breathing active community. Connecting and talking to fellow professionals might highlight local opportunities in your area.

Imagine running your own workshop and sending the link out to your clients? All you need to do is repackage the information you offer to clients in your sessions in the form of a presentation and leave attendees with positive instructions and actions to take away with them

Struggling to create your own content?

It’s hard to create your own content, you’re a busy individual looking to grow your own therapy business. Well, what if I told you there are another 220 thousand other professionals that might be curating good content? Make sure to share their channels and highlight the good work your fellow industry influencers are doing.

Looking for ideas to create your own content? Here’s an interesting article that gives you content ideas!

Engaging social media content ideas for therapists

You are your business, you are the best tool to advertise your services

It’s easy as a business to get wrapped up ‘being a business’ but ultimately your audience are coming to you because of your accessibility and your approachability. The barriers to get in touch diminish as you make yourself more personable. Imagine the impact and difference in these two posts;

“6 selfcare motivational podcasts” or “Motivational podcasts that changed my own perspective on self care”

The first is both flat and uninspiring, I could probably find 30 blog titles on the internet with similar content. The other is filled with emotion and instantly conveys a personal opinion.

Emotion drives your audience to get in touch, positive emotion drives action. A slight change to the way in which you write that caption, or the title of your next post could be the difference in a visitor turning into a client.

A website is the best way to summarise your therapy business

A big question we get asked is, do you need a website in 2021? With the introduction of a social media platform every other year, with millions of users jumping on your them everyday. Its a very good question.

Our simple answer – yes.

Our longer answer – Imagine your website to be your digital shop front, the contents of that shop being the way your website looks and functions. You wouldn’t leave products hanging off shelves and looking disorganised would you? Your website is a tool that you can customise, analyse, tweak and invite people to learn everything about your business. It’s the equivalent to a CV, and helps to summarise your services in an visual, organised way.

Imagine trying to get across via a social post the intricacies of each session or the difference between Yin yoga and Bikram. Better yet, imagine getting visitors coming to your website when they search for ‘Bikram Yoga Liverpool‘. The benefits of having a website are ever present in 2021.

Increasing your reputation on the internet and getting more notoriety is a marathon not a sprint. If you address key areas around the way in which you write, regularity in posting and the mindset behind community. You’ll see month on month increases in the visitors and start to feel the impact of the time you put in.

As a business, we’re here to help you make the best possible impression online. Whether that be from a professional website all the way to advice on how to turn site visitors into lifelong clients.

Looking to refresh your website? We’ve got you covered.

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