What is Canva? Canva is a free-to-use photo & graphics editor which makes creating beautiful social media posts quick and easy. It’s perfect for professionals that don’t want to spend hours in pricey software like Photoshop or Sketch.
Get Ready to use Templates
Alongside the fact you don’t need a graphics degree to make beautiful social posts, Canva has a load of pre-defined templates that you can switch the text out and upload. These free templates do most of the hard work for you, ensuring the size and layout are fixed so all that needs to change is the imagery and content. Good for when you’re busy with client calls or haven’t got the energy to be creative!
A huge free image library
When you’re running a business on your own, it can seem like any expense is an expense that might break the bank. By paying for Canva pro, not only do you get access to a multitude of paid templates that are professional-looking, but you also get access to 91 million stock images for use in your posts.
Not everyone has a spare hour to take their own photo, edit it and make it look perfect, that’s where stock imagery comes in. A quality, well-chosen image can really set your post alight.
The right font to match you and your practice
Each person has their favourite font, whether it is a simple sans serif font that’s straight to the point or a more extravagant serif with nice little touches that embodies your style.
Canva has a wide choice of fonts available that allow you to personalise your social posts and create consistency across platforms. Word of advice though: Always choose the same font for all your posts.
Learn your way to the top!
If you’ve got a little extra time, and fancy learning more advanced tricks to master Canva, there is a complete ‘Design School’ available that goes through the basics of Graphic Design, but also goes into many more categories that are really good. Such as Social Media Mastery, Presentation design, and even branding help. It’s perfect for those that want to have a few spare minutes and want to digest bitesize content, it could be perfect between therapy calls.
Already got branding?
If you’ve already received branding from us, or another design company, here’s this helpful video we’ve created on how to use those assets in Canva to create your own posts.
